Blogging While Brown 2012

A Belle in Brooklyn Summer Tour Kicks Off @ #BWB2012

Join Belle, Demetria L. Lucas, as she signs the paper back release of "A Belle in Brooklyn: The Go-to Girl for Advice on Living Your Best Single Life." The signing will take place after the "Blog to Book" panel on Friday, June 1st in the Franklin Rooms Foyer at The Chemical Heritage Foundation in Philadelphia.

Speaker Spotlight: Wayne Bennett, The Field Negro

Wayne Bennett is an attorney in Philadelphia, Pennsylvania. He acts as a magistrate for the first Judicial District’s Domestic Relations Division and has his own private criminal defense practice. He is a member of the Philadelphia Bar Association, the Pennsylvania Bar Association, and the Domestic Relations Association of Pennsylvania. Wayne Bennett has written articles on child support and the state of urban families, and is involved with various civic charities, community organizations, and various boards in the Philadelphia area. He is the founder and publisher of the Field Negro which has received numerous awards, honours and has been featured in publications such as GQ Magazine, Essence, the New York Times; and the Los Angeles Times. Wayne Bennett has appeared on NPR’s News & Notes, the Eric Dyson Show, The Walter Olney Show, and various other news programs. Wayne is married and resides in Northeast, Philadelphia. Follow Wayne on Twitter@fieldnegro.

Wayne is a featured speaker at Blogging While Brown in Philadelphia, June 1-2, 2012 at the Chemical Heritage Foundation, on "The Brothers of Blogging: Making it in a Woman's World" panel.

Research indicates that women are more active on social media than men.  The social media age

John S. Knight Fellowships @ Stanford Gives BWB Attendees a Chance to Revitalize Journalism


The John S. Knight Fellowships gives 20+ journalists a shot at creating something that will revitalize journalism — and journalists. They spend a year at Stanford, leveraging the resources of the university and Silicon Valley as they pursue their own proposals for improving journalism, nurtured by the program’s focus on journalism innovation, entrepreneurship and leadership.

Director Jim Bettinger will be attending the Blogging While Brown Conference, June 1-2, 2012 in Philadelphia at the Chemical Heritage Foundation. Stop by the Friday evening Mix and Mingle

Speaker Spotlight: Kathryn Finney, The Budget Fashionista

When Kathryn Finney started her wildly successful site The Budget Fashionista  in the summer of 2003, she had no idea she was creating the “Budget Fashion” movement.

Kathryn’s frank advice and Midwestern charm turned a small site about looking fabulous on a budget into one of the top fashion sites on the Internet, with over 10 million unique visitors a year. In 2010, Kathryn joined Maria Shriver and Elizabeth Warren on AOL’s list of the Top Ten Women in Money.

The release of her Amazon best-selling book

Speaker Spotlight: Lamar Tyler of Black & Married with Kids

Lamar Tyler has been called a New Media Strategist, Consultant, Blogger and Filmmaker but basically he just creates good content.

Lamar¹s strategic approach of using social media to promote his independent film projects has resulted in a huge following, including a fan base of over 80,000 on Facebook. Lamar has leveraged that fan base to build relationships, and develop a grass roots distribution network across the country. Along with his wife Ronnie, Lamar runs the award-winning blog
Black and Married With Kids and has been featured in The Washington Post, Parenting Magazine, Essence Magazine on CNN¹s Headline News, NPR, Sirius\XM and many other print, broadcast and online media outlets.

After spending 15 years in the IT industry Lamar currently focuses much of his time coaching professionals and major brands spanning several industries, on how to leverage audiences by using strategic social networking techniques. Follow Lamar on Twitter @blackandmarried and @lamartyler.

Lamar is a featured panelist at Blogging While Brown June 1-2, 2012 in Philadelphia. His "Managing an Online Community" panel will discuss strategies to increase reader engagement, the art of storytelling to help build a brand, resources available to bloggers to help leverage the power of Facebook to build a brand, push traffic to their blogs, market events and sell products.

Register for Blogging While Brown today!

Speaker Spotlight: Jennifer Polk, VP @ Edelman Digital

Jennifer is a Vice President with Edelman Digital. In this role, she provides digital thought leadership, strategic counsel, client service and account leadership to corporate clients and consumer brands.  Jennifer’s areas of expertise include strategic planning, development and execution of integrated marketing and communication strategies leading to improved audience engagement.  Jennifer also has experience leading online conversation monitoring and reporting, influencer outreach and engagement, community management, as well issues management, which has helped Edelman clients identify and address issues facing their business and brands. 

Previously, Jennifer was Director of Social Media Strategy for Sears Holdings Corporation (SHC) and a member of their Senior Leadership Program. In this role, Jennifer  led an in-house social media agency, provided strategic counsel and developed digital marketing programs for Sears and Kmart, their e-commerce websites and various business units. Prior to this, Jennifer served as Chief of Staff to the Chief Information Officer of SHC, re-launching the internal IT web portal and managing communication on behalf of the CIO. Jennifer also held the position of Brand Manager for Kenmore, leading  the multi-billion Cooking category and brand re-launch for the category.

Before joining SHC, Jennifer worked for JPMorgan Chase where she held several positions and was most recently a  Commercial Banker. During this time, Jennifer earned a Master of Business Administration with a concentration in strategic management from University of Chicago Booth School of Business. Jennifer also holds a Bachelor of Science degree in finance from Southern Illinois University Carbondale. Jennifer is a Chicago native who currently lives in the Western Suburbs with her husband and two daughters. When she is not at work, Jennifer enjoys using social media, blogging, reading, shopping, cooking and watching movies. Follow Jennifer on twitter @JenPolk1.

Jennifer is a featured panelist at Blogging While Brown June 1-2, 2012 in Philadelphia. Her panel "Blogs & Brands" will be featured on Friday during our Business of Blogging Symposium. This panel will discuss how bloggers can effectively work with brands and what brands look for when selecting bloggers for campaigns.

Register for Blogging While Brown today!


Speaker Spotlight: Luvvie Ajayi aka Awesomely Luvvie


Lovette “Luvvie” Ajayi* is a writer, social media strategist and trainer. She’s also an experienced blogger who’s been at it for 9 years, 5 of which are at her humor blog, AwesomelyLuvvie. Luvvie's background is in Marketing, Communications and New Media, and she’s presented at several conferences over the years on these topics. The conferences include: The Nonprofit Technology Conference, BlogHer, Blogging While Brown, Chicago Social Media Summit, Blogalicious Weekend, NeighborWorks Symposium.


Luvvie’s also passionate about social justice and she's addicted to shoes. She combined these loves and founded The Red Pump Project with Karyn Watkins. Red Pump is a national nonprofit organization that raises awareness about the impact of HIV/AIDS on women and girls. Their work has earned them a Congressional Record from the U.S. House of Representatives as well as Resolution adopted in their name by the City Council of Chicago.

Luvvie is a featured panelist at Blogging While Brown June 1-2, 2012 in Philadelphia. Her opening keynote panel
"Your Personal Brand: It actually IS all about you!" will discuss how not to just create, but craft and maintain a strong personal brand online. Accompanied by fellow panelists Adria Richards and Scott Hanselman, the three will talk about how they developed three very different, very distinct, but demonstrably effective personal brands online.

Register for Blogging While Brown today!

Speaker Spotlight: Slim Jackson of Single Black Male

Slim Jackson is the Executive Editor for Single Black Male, the 2011 recipient of the Black Weblog Awards Best Blog Design and Best Blog Post Series awards. Single Black Male has also been listed in Ebony Magazine's Power 100 list, in addition to being mentioned on both Essence and Clutch Magazine's websites.

Outside of his efforts at SBM, Slim maintains a personal development blog. He's also been a guest on the Michael Baisden show and various online radio productions. You can also find Slim writing for other online venues including Uptown Magazine. Slim resides in Harlem, where he maintains a day job as an HR professional.

Slim is a featured panelists at Blogging While Brown 2012. His panel The Brothers of Blogging: Making it in a Woman’s World, will discuss the challenges and triumphs of being Black men who blog in a women dominated blogosphere.

Follow Slim on Twitter @slimjackson.

Speaker Spotlight: Adria Richards, Business Tech Consultant

Adria Richards is a Business Technology Consultant who solves business problems with technology solutions. An industry veteran, Adria’s passion for cutting-edge technologies has led her to partner with some of the largest companies in the business including Dell, Motorola, John Deere and Zendesk. Since launching her consulting firm in 2006, Adria has been recognized as a trusted voice in her field and has been called on by several media outlets including The Rachel Maddow Show, NPR, Computerworld, The Associate Press,, Black Enterprise and The Pioneer Press.

Adria’s mission — to make technology accessible —has kept her in demand as a speaker at blogging and technology conferences across the country including O'Reilly's Web 2.0, SXSW, Blogher, Blogging While Brown, Black Enterprise Entrepreneurs Conference, Blogworld, Wordcamp and private speaking engagements with companies and organizations.

A great feature on Adria's blog,, is the monthly list of Upcoming Tech Events around the country. You can follow Adria on twitter @adriarichards

Adria is a featured speaker at Blogging While Brown 2012, June 1-2 in Philadelphia at the Chemical Heritage Foundation. She will be joined by Luvvie Ajayi and Scott Hanselman for a thought the thought provoking panel "Your Personal Brand: It actually IS all about you!" The trio will discuss how they developed three very different, very distinct, but demonstrably effective personal brands online.

Regular registration for Blogging While Brown 2012 ends May 7th. Register today!

Speaker Spotlight: Afrobella

Patrice Grell Yursik is a Trinidadian writer who currently lives in downtown Chicago. In August 2006, she created, a blog to fill a void that existed in print and online media - a continual celebration of natural hair and women all shades of beautiful. Afrobella readers are enlightening and entertaining, intelligent and glamorous, friendly, fabulous and fun. If you love the skin that you're in and the beautiful natural texture of your hair, if you enjoy learning about different cultures and listening to eclectic music, if you have an obsession with makeup and fashion and all things fabulous -- then this is the blog for you.

Afrobella has been featured in Essence, Ebony, Glamour, People Style Watch,, the Trinidad Guardian, Trinidad Newsday and Fast Company. 

Patrice Yursik has contributed writing to Essence,, and, and was one of the initial contributors to Italian Vogue’s Vogue Black. 

She has been featured in full page print advertising campaigns for hair care brand Crème of Nature – these ads have run in every major African American magazine from Essence and Ebony to Sister to Sister and Hype Hair. She has participated in online advertising campaigns for cosmetics brands Urban Decay and Lancôme, and hosted events for brands including the Huetiful hair steamer, Design Essentials and Carol's Daughter. 

In 2011 Afrobella partnered with MAC Cosmetics to create her own custom lipgloss called "All Of My Purple Life," part of the Bloggers' Obsession collection (which debuted on June 21, 2011). Her lipgloss sold out in a week was re-released, and then sold out again in another week. To promote the lipgloss, she created a Tumblr blog where fans of All Of My Purple Life could submit their photos.  Currently there is a fan-created petition calling for the color’s return.

Afrobella is currently on Ebony Magazine’s Power 100 list, alongside the likes of Jay-Z, Oprah and the Obamas. is one of few blogs in the Black Weblog Awards Hall of Fame, and to date Afrobella has won more than ten online awards, ranging from Glam’s Best in Beauty Award to Best Writing in a Blog from the Black Weblog Awards. 

Afrobella is on The Root’s list of 20 Black Bloggers You Should Know, Black Enterprise’s list of 20 of the Blogosphere’s Best, For Harriet’s list of 45 must follow Tumblr blogs, and on Mike Street’s list of top 10 African Americans to follow on Pinterest. Afrobella is on the Signature 99 list of top beauty and fashion bloggers in the world.

Afrobella is a featured panelists at Blogging While Brown 2012, June 1-2 in Philadelphia at the Chemical Heritage Foundation. Her panel, Next Level Sister Bloggers sponsored by BlogHer, will discuss how bloggers can become entrepreneurs by building a solid brand on and offline.

Regular registration for Blogging While Brown 2012 ends May 7th. Register today!

Speaker Spotlight: Jimmy Hammock, International President of Phi Beta Sigma

Jimmy Hammock of Morristown, Tennessee, was elected International President of Phi Beta Sigma Fraternity, Inc. July 9, 2009, during the 95th International Conclave in New Orleans, LA. Prior to being elected to the organization’s top post, Hammock served in various leadership capacities including, Southeastern Regional Director, International Treasurer, and International First Vice President.

The Hammock administration’s goal is to make Phi Beta Sigma synonymous with community service under the theme “Changing Lives Through Service.” “I’m a living witness that we can make a great impact in the lives of communities and individuals because my life was changed dramatically because of the committed service of one person,” shares Hammock.

Hammock, a native of Fordyce, Arkansas, retired from ArvinMeritor, formerly Rockwell International, as Materials Manager after 29 years of service. He graduated from the University of Arkansas at Pine Bluff (UAPB) with a degree in Business Administration. Prior to attending UAPB, he attended J.E. Wallace High School in Fordyce, and received a full four-year academic scholarship to UAPB.

Hammock is married to Vicki Hammock, former educator and member of Zeta Phi Beta Sorority, Inc., and they have a son, Andre, who is also a member of Phi Beta Sigma Fraternity.

President Hammock is a featured panelist at Blogging While Brown 2012 in Philadelphia, PA June 1-2 at the Chemical Heritage Foundation. His panel "Urgent Issues Affecting People of Color from HIV to Hazing" is sponsored by Uniworld Multi-Cultural Marketing Group. 

Regular registration for Blogging While Brown ends May 7th. Register today!

Speaker Spotlight: Demetria L. Lucas aka A Belle in Brookyln

Affectionately known as "Belle”, Demetria L. Lucas is the author of A Belle in Brooklyn: The Go-To Girl for Advice on Living Your Best Single Life (Atria); the creator of the award-winning personal blog; and the founder of Coached By Belle, a boutique life-coaching service, where Demetria helps clients solve their dating dilemmas and build healthy long-term relationships. Demetria is also a contributing editor for The Root, where she pens a weekly dating and relationship advice column, "Ask Demetria”, and is a contributing writer for the websites of Essence, Clutch, Vibe Vixen and Uptown.

Demetria was named one of “the Blogosphere’s Best” by Black Enterprise Magazine, selected among "30 Black Bloggers You Should Know" by The Root, picked as one of's “40 Fierce & Fab Under 40”, and featured as "The Best of Brooklyn" by Brooklyn News 12. Additionally her debut book, A Belle in Brooklyn, was nominated for “Best Self Help” at the 2011 African-American Literary Awards, and her blog was awarded Best Personal Blog in the 2010 Black Weblog Awards.

Since being dubbed “the Black Carrie Bradshaw” in a Washington Post profile, Demetria has become a sought after media personality and speaker. She’s appeared on The Today Show, The Anderson Cooper Show, Access Hollywood, Good Day New York, Issues with Jane Velez on Headline News, and the Oprah Radio Show. She’s also been a guest speaker at Harvard, Princeton, Howard, NYU, and Spelman College. For more information about Demetria, visit her site:

Follow Belle on Twitter @abelleinbk.

Demetria is a featured panelists at Blogging While Brown 2012, June 1-2 at the Chemical Heritage Foundation. Her panel "From Blog to Book" will discuss how bloggers can extend their brands beyond the blog and become successful published authors.

Regular registration for Blogging While Brown 2012 ends May 7th. Register today!

National Action Network Executive Director Joins BWB 2012

Blogging While Brown is proud to announce that Tamika D. Mallory, Executive Director of Rev. Al Sharpton’s National Action Network (NAN) will be a panelist at the 2012 Blogging While Conference that will take place June 1-2 in Philadelphia at the Chemical Heritage Foundation.

“We are thrilled that Ms. Mallory will be participating in our political activism panel in a very important discussion amongst those who use social platforms and their influence to be catalysts of change within their communities. The panel will be a dialogue between traditional civil organizations and younger activists during a presidential election year. Mallory has continuously demonstrated that our individual voices can be powerful when joined together and social media makes such a collective effort an effective means to peacefully organize political and social action,” stated Aminah Hanan, Blogging While Brown Executive Director.

BlogHer Returns to Blogging While Brown 2012

Blogging While Brown is proud to welcome BlogHer back as a sponsor for our 2012 conference. Founded in February 2005, as a labor of love, by Jory Des Jardins, Elisa Camahort Page and Lisa Stone, BlogHer’s mission is to create opportunities for women online to pursue exposure, education, community and economic empowerment. BlogHer creates opportunities for more than 34 million women via annual conferences, a Web Hub and publishing network of more than 2500 qualified, contextually targeted blog affiliates and their ad network .

Committed to supporting other grassroots events born of passion and commitment BlogHer is proud to sponsor Blogging While Brown for the fifth consecutive year.

Book Your Room for BWB 2012

The host hotel for BWB 2012 is the Omni Hotel at Independence Park. Just one block away from the Chemical Heritage Foundation and 10 minutes from Philadelphia International Airport the hotel offers high speed Internet, a luxury spa, fine dining and parking.

"Overlooking Independence National Historic Park and surrounded by Philadelphia’s Society Hill, stands the four-diamond Omni Hotel at Independence Park.  This is European-style luxury hotel in downtown Philadelphia offers elegance and style at its best - at its best – all within walking distance of the Liberty Bell, U.S. Mint, Independence Hall and the Benjamin Franklin House.  Situated just 10 minutes from the Philadelphia International Airport, the Omni Hotel at Independence Park offers the ideal Philadelphia hotel location."

Transportation options from the airport:

  • Taxi Service: Approximately $28.50 each way
  • Shuttle Service: Approximately $10 one way per person
  • Limousine Service: Approximately $75

The room rate for single/double occupancy is $199.00 per night. Call 215-925-0000 to book your room and reference BLOGGING WHILE BROWN.

Meet Us In Philly!!!

Blogging While Brown is proud to announce that the 2012 conference will be held June 1-2 in Philadelphia, PA. Join us at the Chemical Heritage Foundation as we celebrate our 5th year. Registration is now open and we encourage you take advantage of the early bird rate of only $199. Before you register make sure to take a look at our new BWB Membership Program. Benefits include conference registration discounts and much more.

Register today!!!