Jennifer is a Vice President with Edelman Digital. In this role, she provides digital thought leadership, strategic counsel, client service and account leadership to corporate clients and consumer brands. Jennifer’s areas of expertise include strategic planning, development and execution of integrated marketing and communication strategies leading to improved audience engagement. Jennifer also has experience leading online conversation monitoring and reporting, influencer outreach and engagement, community management, as well issues management, which has helped Edelman clients identify and address issues facing their business and brands.
Previously, Jennifer was Director of Social Media Strategy for Sears Holdings Corporation (SHC) and a member of their Senior Leadership Program. In this role, Jennifer led an in-house social media agency, provided strategic counsel and developed digital marketing programs for Sears and Kmart, their e-commerce websites and various business units. Prior to this, Jennifer served as Chief of Staff to the Chief Information Officer of SHC, re-launching the internal IT web portal and managing communication on behalf of the CIO. Jennifer also held the position of Brand Manager for Kenmore, leading the multi-billion Cooking category and brand re-launch for the category.
Before joining SHC, Jennifer worked for JPMorgan Chase where she held several positions and was most recently a Commercial Banker. During this time, Jennifer earned a Master of Business Administration with a concentration in strategic management from University of Chicago Booth School of Business. Jennifer also holds a Bachelor of Science degree in finance from Southern Illinois University Carbondale. Jennifer is a Chicago native who currently lives in the Western Suburbs with her husband and two daughters. When she is not at work, Jennifer enjoys using social media, blogging, reading, shopping, cooking and watching movies. Follow Jennifer on twitter @JenPolk1.
Jennifer is a featured panelist at Blogging While Brown June 1-2, 2012 in Philadelphia. Her panel "Blogs & Brands" will be featured on Friday during our Business of Blogging Symposium. This panel will discuss how bloggers can effectively work with brands and what brands look for when selecting bloggers for campaigns.