Session Title: Sponsored Content 101: How Publishers & Brands Can Get Sponsored Content Right
Known for her beauty and lifestyle savvy, but adored because of her gorgeous grey tresses, Ty Alexander is an expert online beauty and lifestyle editor, social media consultant and style and beauty TV correspondent.
Ty started her impressive editorial career as the style and beauty editor of HelloBeautiful.com, building the section from occasional stylish musings to an authority in all things beautiful with her bare, manicured hands. Armed with extensive knowledge, compassion for women of color and the kind of sass that instantly made her your BFF, Ty’s work with this top women’s site has allowed her dedicated readers to face their days with grace, and of course style.
Her killer personality shines through every style guide, HuffPost Live, “The Today Show” and “Dr. Oz” appearance. Ty has established herself as a trendsetter in the media, boasting over 11k Twitter followers, over 8k on Instagram and over 5k on Facebook.
As a trusted influencer, with a distinctive voice, Ty has partnered with some of the best beauty and fashion brands in the business, offering her social media services to Ouidad, BET, Lane Bryant and EDEN BodyWorks.
From HelloBeautiful.com, Ty became a well sought-after editor, who currently contributes to reputable publications like Style.com, Huffington Post, Hype Hair, GM District Overdrive, TodayShow.com and XOJane. And because of her undying dedication to building a brand from the bottom, up, Beautiful Textures chose Ty to be the Editorial Director of their new online vertical, TalkingTexture.com.
Ty is one of those rare people who are so talented, they’re featured in the very medium where they work. Featured and/or dubbed “Top Blogger” on CNN Living, NY Daily News, Essence, Redbook, Ebony, Huffington Post, Black Enterprise, BUST Magazine, Hype Hair and more for everything from expert beauty tips to the sheer lust over her stunning grey mane. Ty has easily become a trusted voice and powerful influencer for beauty and lifestyle. She’s built her personal brand, Gorgeous In Grey from a personal blog to a lifestyle site with over 100k page views per month, offering the best in fashion, beauty, fitness, health, celebrity and lifestyle.
