Storytelling - PIVOT: How to Successfully Rebrand Your Blog Presented by Vashti Patrick Joseph

Session Time: Sunday, July 17, 2016 at 9:15am

As bloggers (and business owners) growth is inevitable. Sometimes this growth means switching our blog's focus/rebranding and introducing new content. This can be a scary and nerve racking experience because we fear having to start from scratch, losing our audience, and often wonder how we're going to make the transition as seamless as possible.

This session will teach attendees how to successfully pivot by sharing my experiences from rebranding my blog, AND introducing new content to a previously niche audience. While losing some of your audience is inevitable with this type of change, I was able to successfully make the switch each time while retaining the majority of my audience.

Questions this Session Will Answer:

* What you MUST do prior to rebranding
* Steps you can take to include your present audience in the change process
*How to engage with your new audience
* How to handle the technical aspects of rebranding (changing URLS, Redirecting your traffic etc)