Attendee Spotlight Witches' Brew

Our Attendee Spotlight is:

Yolanda R. Arrington who's blog is Witches' Brew

What do you hope to experience at Blogging While Brown 2014? 

I plan to make new friends and connections with other bloggers, as well as, learn new tools and tips to help monetize our blog.

Why did you decide to start a blog?

We (there are 4 of us) felt there was a lack of content for women over 30 who like to laugh and follow pop culture. We also felt there was room for our brand of snarkiness.

Are there specific types of bloggers you are interested in connecting with at the conference?

I am especially interested in meeting bloggers who write about women's issues, health and wellness, spirituality, and jazz.

Who are your blogging inspirations or heroes/ heroines ?

Luvvie Ajayi, Angel Laws; Michael K of dListed

What is your experience with attempting to monetize your blog content?

Our audience comes to our site for entertainment and pop culture stories. They want to read our take on what's hot for the day. They do not respond to being sold to. We have sold some items from our Zazzle store and we have seen traffic to our Google banner ad at the top of the page. Occasionally, we will get a conversion on an ad on our sidebar, but for the most part, people who visit us are not interested in shopping.

Are there specific types of bloggers you are interested in connecting with at the conference?

Entertainment, lifestyle and tech bloggers

Do you need something from your fellow bloggers to take your blogging to the next level?

Help with monetizing a site whose audience traditionally doesn't like to be "sold to."

Do you have something to offer bloggers to help them take their blogging to the next level?

I am a social media consultant and journalist by trade, so I can offer help with creating content and pushing it out via social platforms

What are your top blogging tips for other bloggers?

Leave your computer and get out to meet people! You never know who you'll meet and how they can help you get closer to achieving your goals.

Where do you see you and your blog in 5 years?

I see our site as the leading place for humor and entertainment content and myself and my fellow bloggers will be frequently called upon for commentary across various platforms.


Welcome to BWB!